Booking Holdings exited its hospitality tech business several years ago, and now Expedia Group seems to have done likewise by off-loading its Alice hotel operations platform.
ASG, a unit of Alpine Investors, announced Wednesday that it acquired New York-headquartered Alice, which provides a backend operations platform to hotel staff, from Expedia Group in a “carve-out transaction.”
With the transaction, Alice will join Transcendent, ProfitSword and Visual Matrix, all acquired since 2019, within the ASG Hospitality Technology vertical.
In the transaction announcement, Alice said it has relationships with 2,500 properties, including those with ties to Marriott International, Hilton Hotels & Resorts, Graduate Hotels, and Grupo Posadas. The Alice is a cloud-based platform that helps hotel staff run services such as housekeeping, in-room dining, maintenance and the front desk.
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