In hospitality, the million-dollar question all hoteliers strive to answer is, “How do we differentiate ourselves from the competition?” With hundreds of new hotel openings, reopenings, and rebrands, and as properties are still climbing out of the pandemic, this question is on everyone’s mind now more than ever. The easy answer is experience, of course.
There is no one-size-fits-all approach to crafting unique experiences that stand out. Rest assured, whatever your customer is looking for, aligning with a strong brand partner to curate an experience, activation or even regular programming can win their hearts. After all, 57% of companies say that they use partnerships to acquire new customers.
It’s a surefire way to gain critical mass distribution across multiple segments and truly leverage the power of a globally recognized brand to gain instant credibility. However, it’s not the only way to do so. Branded experiences — be it seasonal programming, a year-round activation, or an amenity aimed at a specific age group — level up your brand by creating endless opportunities for your guests to interact with your product.
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