Shanghai's authorities are boosting financial support to help enterprises in the tourism industry recover from the coronavirus outbreak.
Twelve new measures were released today to help businesses in the tourism industry impacted by the pandemic and fuel their development.
"Tourism is among the worst hit industries by the COVID-19 pandemic, and efforts have already been made to offset the impact and help companies resume normal operations," Fang Shizhong, director of the Shanghai Administration of Culture and Tourism, told a press conference today. "As the pandemic is under control in the nation, China's tourism industry is recovering, and pent-up tourism demand has been released in the domestic tourism market, calling for new measures."
Last year, Shanghai brought in 313.978 billion yuan (US$48.86 billion) of tourism revenue, down 43 percent from 2019.
In the first five months of this year, the average occupancy rate of star hotels in the city hit 49 percent, a rise of 28 percent from the same period last year – but 15 percent lower than 2019.
"The measures aim to accelerate the recovery of Shanghai's tourism industry, and boost companies' confidence with a highlight of long-term development in the industry," said Fang.
The city recorded 236 million visits by domestic tourists last year, and domestic tourism revenue of 280.95 billion yuan, recovering 65 percent and 59 percent from a year earlier and 17 percent and 19.7 percent higher than the nation's average respectively, according to the administration.
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