Home > > Emirates inks strategic agreement with global tech giant, Huawei

Emirates inks strategic agreement with global tech giant, Huawei

05/19/2021| 12:02:08 PM|

Emirates today announced that it has signed a Memorandum of Understanding (MoU) with Huawei.

Emirates today announced that it has signed a Memorandum of Understanding (MoU) with Huawei, one of the world’s top tech brands, to further extend its existing partnership. The enhanced collaboration will allow both brands to build awareness to a wider audience in the Middle East and beyond.

The agreement was signed at Arabian Travel Market 2021 (ATM) in Dubai by Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates and Lu Geng, Vice President Middle East and Africa of Huawei Global Partnerships & Eco-Development, signalling the deepened strategic cooperation between Emirates and Huawei and mutual benefits in expanding their reach in China and Middle East and African markets, respectively. Also present at the signing ceremony was Adnan Kazim, Emirates’ Chief Commercial Officer and William Hu, Regional Business Development Director, Eco-Development Department, Huawei.

In addition to joint promotions designed to build brand awareness for Emirates and Huawei in the other’s home markets, the partnership will also encompass the launch of customer-centric initiatives including enhanced and engaging experiences for Huawei smart phone users while booking tickets and making travel plans on the Emirates app, available on the AppGallery – Huawei’s official distribution platform and one of the top three global app marketplaces in the world, with more than 530 million active monthly users. The joint cooperation will also see Emirates providing support for the Huawei search engine, Petal Search, on smart devices in the MEA region.

Read original article

TAGS: Emirates | Huawei | branding
©2020 广州力矩资讯科技有限公司 粤ICP备06070077号
Tell us more about yourself!