The recently launched online travel website Vayama has chosen interactive marketing firm e-Storm International for digital advertising. (8/10/2007)
e-Storm International has been working on pre-launch interactive marketing activities with Vayama and will be helping the company grow through paid search, organic search engine optimisation (SEO), social media marketing, online advertising and multi-channel analytics strategies and tactics.
Andre Hesselink, Chief Executive Officer of Vayama said, “Travelers are used to researching domestic travel online but international travel was still researched the old fashioned way. Now travelers prefer to get their international travel information online.”
“We decided to hire e-Storm because of their extensive expertise in digital advertising in addition to their impressive customer base,” Hesselink said.
Vayama.com, described as the “only dedicated international travel website that allows consumers to search from the largest selection of international airlines, flights and fares”, was launched in June. The site promises “fast and easy flight search features thanks to an interactive world map and innovative 3-D seat maps.”
“If you look at the world of online travel, most Americans are comfortable booking their own domestic trips, but international travel remained a complicated puzzle that has now been solved,” the company had said. “That’s why Vayama was built; we are 100 percent focused on international travel in order to give Americans the best fares available with access to the most flight and fare options to 191 countries and airlines and routes that they never knew existed.”