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Online travel sites diversifying and positioning for upcoming holiday

04/25/2021| 11:00:16 AM|

Online travel operators in China are exploring new businesses and hoping to cash in on the potential tourism boom from upcoming holidays.

Travel site Tongcheng-Elong is venturing into the hospitality industry, eying opportunities from the recovery of the domestic tourism market. The first flagship Elong Hotel opened on Thursday on Jiujiang Road, close to the Nanjing Road Pedestrian Mall, a landmark tourist attraction in the city.

Major online tourism service providers such as Trip.com and Fliggy have launched novel tour products, including airline ticket and hotel "blind box" promotions to lure younger travelers. In this promotion, people state their departure cities, but the destinations and departure times are both unknown. If they do not like the "content" after opening the box, they can get a full refund.

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TAGS: OTA | Elong | China | tourism
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