Radisson announced that it will split its Radisson Rewards loyalty program into two programs: Radisson Rewards and Radisson Rewards Americas. This change will take place sometime in June 2021.
The existing Radisson Rewards will cater to customers in Europe, the Middle East, Africa and the Asia Pacific. These members can earn and redeem points at properties in these regions.
On the other hand, stays in the United States, Canada, Latin America, and the Caribbean will be routed through the new Radisson Rewards Americas. You’ll have to create an account with this new program and use it to earn and redeem points in these regions.
According to Radisson, you will be able to transfer your points for free between Radisson Rewards and Radisson Rewards Americas. Points will transfer 1:1 between the programs using the “Global Points Transfer process” launching in June.
Radisson stated that it’s splitting its program to “deliver a more localized experience” to ensure “Radisson Rewards members will continue to enjoy great regional offers.”
As noted by One Mile at a Time, the real reason for this split could be changing data regulations in the U.S.
It will also be interesting to see how Radisson’s cobranded credit card changes in response to this split. For example, will we see a separate card for Radisson Rewards Americas? Only time will tell.
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