Throughout the challenges of 2020, Hilton has been able to deliver positive net unit growth, with further global expansion projected in 2021.
As Hilton crossed the 1 million room milestone in the fourth quarter, the company continued to expand its footprint, ending the year with 397,000 rooms in its pipeline, 10,000 more than at the end of 2019.
Two areas that contributed to Hilton’s performance in 2020 include the increased conversion of non-Hilton properties and the role of extended-stay brands in drive-to markets.
In 2020, conversion signings increased more than 30% compared to the previous year. Hilton’s Collection Brands—Hotels & Resorts, Curio Collection and Tapestry Collection—and established brands such as DoubleTree by Hilton, have seen sustained interest and growth in the conversion category.
Through Dec. 31, 2020, more than 80% of Tapestry Collection openings around the globe were conversion properties. As part of Hilton’s Collection Brands, hotels join the Hilton portfolio while retaining their character and individuality.
According to STR, Home2 Suites saw the most supply growth industrywide of any brand in the U.S. last year, with nearly 80 openings, and also commands the largest development pipeline industrywide in North America with nearly 410 hotels and more than 40,000 rooms in development. Homewood Suites has more than 100 hotels in development, currently offering more than 500 open locations across the U.S., Canada, Mexico and the Caribbean.
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