Mainland China’s hotel industry performance showed improvement from last year’s pandemic-affected Lunar New Year period, but still fell well short in comparison with 2019 levels, according to preliminary data from STR.
“Although this year’s celebrations felt a bit different with fireworks banned in many cities, some Lunar New Year’s traditions were still in place,” said Christine Liu, STR’s regional manager for North Asia. “However, recent outbreaks and travel restrictions softened hotel performance for the festival period. Performance has been largely tied to the success of virus containment efforts.”
Daily occupancy in the market sat in the 30% range for most of the festival period (11 February-17 February) then rose to as high as 37.6% on Saturday, 20 February.