The 47th Harbin Ice Lantern Fair recently kicked off in the northern Chinese city of Harbin. The event features about 270 groups of ice sculptures scattered across an area of six hectares. In addition to lifelike ice sculptures, the venue also offers interactive amusement programs such as ancient sailboat-shaped slides, octopus-shaped slides, and a clown labyrinth. They are not only for sightseeing, but also enable tourists to enjoy a thrilling experience on ice.
At the same time, the month-long 2021 Harbin Ice and Snow Expo was moved online for the first time with the help of new technologies such as 5G, big data and cloud computing. The expo includes six exhibition zones to respectively display ice and snow equipment, apparel, auxiliaries, ice sculpture tools, ice and snow tourism, and food for cold regions. Companies and audiences from around the world can view the expo and interact with exhibitors online.
The expo is committed to provide a platform for those engaged in the ice and snow industry to carry out economic cooperation and exchange, enhance tourists' confidence in winter tourism amidst the pandemic, and inject new momentum into the development of the ice and snow economy. It also marks a new attempt made by the "Ice City" of Harbin to integrate its unique ice and snow resources with the digital economy.
As the 2022 Beijing Winter Olympics draw near, Harbin has taken the opportunity to promote the development of the ice and snow industry at both supply and demand ends to meet the needs of tourists and travel agencies in the post-pandemic era. Through combined measures such as reinforcing brand building and improving tourist service capacity and quality, the city has established a high-quality ice and snow tourism products supply system.
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