More than one in four Chinese respondents are looking forward to spending quality time with loved ones (26%), followed by traveling unhindered (24%) and doing things that matter (23%), according to a global survey from digital travel platform, Agoda.
With the exception of age groups 18-24 and 55+, the Chinese are most looking forward to quality time with loved ones. Those between 18-24 are most likely to do things that make a difference, while those above 55 are looking forward to getting close to nature and the great outdoors.
Interestingly, respondents 55 and above were most looking forward to traveling unhindered, while those between ages 25-54 were keen to spend quality time with family and friends, and youths (18-24) were most excited about making a difference in 2021.
The 'What Matters 2021' survey for Agoda also found that Chinese respondents are committed to traveling more with family and friends (39%), taking more spontaneous trips (21%) and traveling at a slower pace (18%), when traveling in 2021.
"2020 was a year of survival and of making the best of it. Despite all that struggle and hardship, our research shows that that global desire for travel, connection, meaning and spending time with friends and family. Travel will resume eventually, because, ultimately, the human desire to travel is unstoppable," said Tim Hughes, Vice President of Corporate Development, Agoda.
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