Singapore Airlines announced an expansion to its KrisConnect Programme, which will deliver travel trade partners in China a wider range of fares and personalised content from February 2021. KrisConnect programme leverages new distribution technology to make available improved content and functionality through partner platforms. In launching KrisConnect in 2018, the carrier was one of the first airlines in Asia Pacific to take advantage of this new technology.
Travel agencies that participate in the KrisConnect Programme will benefit from improved speed-to-market, access to the widest range of fare products including personalised content, and the ability to offer customised products to their customers, such as bundled packages and negotiated fare deals. This in turn elevates the booking experience for customers through increased levels of personalisation and recognition of KrisFlyer status.
The KrisConnect Programme leverages API technology, including the industry-developed NDC standards. Many key travel agency partners in China have expressed support for the KrisConnect Programme, seeing it as an opportunity to further enhance their customers’ experience.
Through the KrisConnect Programme, travel agencies and other external partners can take advantage of multiple ways to access the new content and functionalities. Singapore Airlines will make content available through traditional Global Distribution System partners such as TravelSky, as well as new technology partners such as Travelfusion, PKFARE and TravelNDC. Travel agencies may also integrate directly with SIA.
In addition, travel agents will also have direct access to content via the KrisConnect Programme through Singapore Airlines’ travel agent portal, AGENT 360, which will be launched in mainland China early next year.