Genting Cruise Lines announced that the company is working to forge a strategic partnership with the Sanya CBD Administration and a prominent national travel industry corporation to establish a joint venture company to facilitate operations of Dream Cruises in Sanya, according to a press release.
The goal of the new joint venture will be to launch domestic cruise itineraries out of the central cruise hub of Hainan, and to support the development of a free trade, pilot cruise tourism zone on Hainan Island.
“We are keen to support the Chinese government’s efforts in rebuilding its travel and tourism sector by providing a safe and care-free vacation option for consumers,” said Kent Zhu, President, Genting Cruise Lines. “Genting Cruise Lines has enjoyed a long and fruitful relationship with China, and especially in Hainan Island, for nearly 30 years and we will continue to build on the strong collaborative spirit we have forged together.”
Since 1994, Genting Cruise Lines’ ships have been visiting Hainan as a regular port of call. In 2011, Genting Cruise Lines became the first international cruise company to homeport in Sanya, developing the city into an international cruise destination.
Sanya boasts an abundance of advantages to complement the pilot implementation of the “Hainan Cruise Port Sea-Upstream Route” plan, such as the first dedicated cruise terminal providing the only cruise itineraries to the Xisha islands in the country, Genting said.
The city’s location also allows for the longest number of cruising days for domestic sailings, and there are plans to further develop Sanya into the largest cruise homeport in China.
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