TUI UK has strengthened its five-year relationship with AOL by signing a new two-year deal. (7/23/2007)
As per the information available, via Thomson.co.uk, the operator’s destination and video content will be incorporated onto the AOL portal. The travel channel will be upgraded with a variety of new functions, tools and holiday segments, with Thomson.co.uk booking engines placed on various locations throughout the travel channel.
According to TUI, the addition of video content and improved user interaction features allows the company to reach out directly to the AOL user base and showcase the breadth of product now available on Thomson.co.uk.
Tools such as the “Where’s Hot” will enable users to locate destinations within their budget and flight timings. An `Inspiration Page’ motivates users to try somewhere different with off the beaten track holiday suggestions and the introduction of `Beach Features’ gives them information when making travel decisions.