A Hong Kong tourism company has moved its walking tours online to reach a travel-starved audience unable to explore new places due to coronavirus restrictions.
The company, Walk in Hong Kong, runs free online tours in Cantonese focused on local history and culture, with help from government subsidies and private donations. While bookings for its regular in-person tours typically took a week to fill, one recent virtual tour filled 70 spots overnight.
It now plans to run such tours in English for an overseas audience on a permanent basis. It expects to start charging around HK$100 (USD 13) per person from next month.
The tours are filmed with a phone and a gimbal and are interactive, with specialist guests such as architects available to answer questions. Eight people are working in two teams, one on the ground, the other interacting with the audience from a studio in between tour stops.
“We are thinking about turning it into a program that appeals to overseas guests, for example talking about Hong Kong’s history and Hong Kong’s current events, to explain what is happening to the city,” said managing director Olivia Tang.
“We can have hundreds of people from all around the world attend at the same time.”
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