Leading international travel services provider Trip.com Group has observed indications that the travel industry is well on the way to recovery.
With the pandemic being gradually brought under control in the Asia-Pacific region, the international travel services provider has observed encouraging signs of recovery for domestic and regional travel. In a number of countries in the region, accommodation reservations have virtually recovered to pre-pandemic volumes, while flight bookings continue to pick up steadily.
Innovation, assurance and responsibility have been at the core of the company’s COVID-19 response and recovery plan, says Trip.com Group CEO Jane Sun. “The changes in the international landscape demand innovation, industry unity and a customer-centric approach,” said Sun.
Following the launch of its “Travel On” initiative in June, the company introduced a range of measures and innovations to revitalize travel, including the all-new “Trip.com LIVE” series of in-destination livestreams. Engaging audiences in various locales weekly, the campaign offering users significant discounts on flexible advance booking vouchers for premium accommodation has enjoyed widespread success.
To date, the series has broadcasted to local audiences of tens of thousands in Japan, Korea, Thailand and Singapore, achieving total sales of around USD 3 million. Each hour-long session generated over USD 100,000 in sales, while one session in Japan alone saw over USD 600,000 worth of reservations made.
In a recent meeting, Italian Ambassador to China Luca Ferrari highlighted the importance of the country’s partnership with Trip.com Group in opening up international travel. “We’re already working to revive the flow of international tourism to Italy,” said Ferrari. “Although the Italy-China Year of Culture and Tourism has been postponed until 2022 due to the pandemic, we intend to maintain our position as the top European destination for Chinese tourists through our collaboration with Trip.com Group.”
Earlier this week, British Ambassador to China Dame Barbara Woodward met with Trip.com Group CEO Jane Sun to further discussions of a collaboration to revitalize international tourism. “Despite the setbacks of the pandemic, we’ve seen an increase in business exchanges between our countries. With the help of Trip.com Group, we anticipate a strong recovery for travel, and welcome visitors from across the globe.”
As the pandemic comes under control and cross-border travel becomes safe and practical again, Trip.com Group anticipates that these trends will continue, and looks forward to a strong recovery for the international travel industry.
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