Jufeng Network, a travel short video service provider, announced that it has secured millions of yuan in a seed round of funding.
The company will use the proceeds of the round to develop its short video service, build the filming crew, grow live streaming e-commerce and distribution systems, aiming at becoming a top Multi-Channel Networks (MCN) agency for travel businesses in China.
Jufeng said the financing round shows that investors are bullish on short videos for the travel vertical sector.
The company plans to leverage WeChat Mini Programs and living streaming platforms to help tourist attractions, homestay businesses, hotels and itineracy providers build quality travel brands. (Translated by Jerry)