Activity in the adventure travel industry is expected to be down 40% compared with last year.
In a recent survey of members, The Adventure Travel Trade Association (ATTA) says that the impact of COVID-19 is expected to be felt throughout 2020.
In addition, the study shows that 84% have negative outlooks on ongoing business prospects with organizations revealing a 63% drop in demand for the second quarter of 2020 and a 73% increase in cancellations compared to the same time last year.
The results are detailed in a study, carried out in partnership with payments specialist Flywire, which goes on to reveal consumer hesitancy and travel restrictions as the main reasons for the decline in business.
The report says “effectiveness of the public-health response and government economic policy” will be what determines how the industry recovers.
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