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Kyoto launches 'empty tourism' campaign amid coronavirus outbreak

02/18/2020| 5:17:50 PM|

The posters created for the campaign showcase how any would-be travelers could have the district's most-visited spots all to themselves.

Kyoto is usually packed with tourists from all over the world.

But as the coronavirus outbreak keeps visitors away from the historic streets of Japan's former capital, a group of shopkeepers has launched an "empty tourism" campaign to lure them back.

Merchants from five shopping streets in Kyoto's Arashiyama neighborhood -- a popular tourist district on the western outskirts of the city that's filled with temples and shrines -- have devised an advertising campaign dubbed "suitemasu Arashiyama," which translates to "empty Arashiyama" or "there are few people around in Arashiyama."

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