Sabre Travel Network has introduced Rate Assured hotel certification programme. (
The new initiative ensures that the lowest publicly available hotel rates can be found inside the Sabre global distribution system. This includes all rates that can be found in other travel distribution channels, including websites.
The Rate Assured hotel programme is the first programme of its kind to check rates extensively at the property level, to confirm that individual hotel properties are providing Sabre with the lowest publicly available rates.
“With the Rate Assured hotel programme, Sabre Travel Network is working closely with its hotel partners to ensure that travel agents can with confidence book the best possible rates through Sabre,” said Greg Webb, Chief Marketing Officer, Sabre Travel Network and Sabre Airline Solutions. “We measure pricing at each hotel, share this data back with the suppliers and work with them to ensure travel agents have the bookable hotel products they need to best serve their customers.”
Sabre will be using rate canvassing capabilities provided by Rubicon, a provider of market information applications and services to the global hotel industry, to check rates on a global scale at up to 235 sites around the world, including direct and third-party online distribution sites. Properties that provide rate parity are designated ‘Rate Assured’ on the hotel availability display and receive enhanced visibility over properties that are not providing rate parity. Additionally, a new search qualifier will allow travel agents to limit search results to Rate Assured properties only.
Sabre evaluates hotel rates on a weekly basis at the property level, varying the day of the week and the shopping parameters to ensure rate parity. If the search uncovers a publicly available rate that is lower than Sabre’s by US$1 or more, Sabre will take steps to notify the hotelier and remove the Rate Assured designation from the hotel, as per the information available.
“The fact that we measure rates at the property level on such a large scale and provide that reporting to hoteliers is what sets Rate Assured apart from similar parity programmes,” said Webb. “No other GDS is taking such action to measure rate parity and enforce it on behalf of its travel agents.”