TravelCLICK Inc. has acquired Blue Square Studios, a provider of Internet business solutions for the hospitality industry. (6/25/2007)
The acquisition will leverage the property merchandising and distribution technology of TravelCLICK’s iHotelier central reservation system (CRS) with the web presence management technology of Blue Square Studios.
“This groundbreaking combination will provide hoteliers with capabilities not available to date in the hospitality industry,” stated a release.
“Phoenix-based Blue Square Studios pioneered dynamic website management with a unique web presence management system known as the Hospitality Toolkit and combined it with award-winning design and SEO to create superior hotel websites. Together with TravelCLICK’s iHotelier CRS and full portfolio of Internet marketing solutions, including pay-per-click advertising and real-time ROI reporting, the acquisition delivers a revolutionary Internet marketing platform to the hotel industry from a single provider.”
Robert Post, President and Chief Executive Officer, TravelCLICK. “Online hotel merchandising is not just about design anymore. It’s about smart technology that can tightly integrate the hotel website and the reservation application to optimise the consumer experience and generate maximum revenue performance for the hotel.”
“We have worked with Blue Square Studios for more than a year and have created a repeatable and scaleable Internet marketing platform — one that enables hotels to take control of their own websites to cost effectively and dynamically manage their website content. Our integration of the Hospitality Toolkit with the iHotelier CRS provides a powerful merchandising solution,” said Post.
Blue Square’s browser-based Hospitality Toolkit 2.2 enables hotels to update their websites instantly and as often as they like with intuitive site management tools that refresh web content with user-friendly step-by-step processes. The toolkit manages and delivers rich media content and integrates software modules to support dining reservations, guest requests, restaurant menus, packages and specials, photo gallery, spa treatments and more. The ability for hotel staff to execute real-time updates also provides hotels with a unique crisis communications tool for weather emergencies and other time-sensitive communications needs, added the company.