Best Western Hotels & Resorts (BWHR) announced the acquisition of hotel property management system (PMS) company AutoClerk, Inc.
This acquisition marks a major milestone in BWHR's efforts to simplify distribution for its hotels by making technology management, revenue management, customer relationship management, reporting and connectivity simpler and easier.
"This acquisition will enable BWHR to enhance its competencies in an increasingly complex distribution landscape to drive benefits to its hotels with faster and more reliable connectivity," said BWHR President and CEO David Kong. "It will also allow us to implement technology solutions to help our hotels become more effective in servicing its guests, simplify management of rates and inventory and improve management reporting."
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