Marriott International held its inaugural Innovation event in Shanghai designed to spark discussions of future travel earlier this week. At this event, Marriott International gathered insightful leaders including Alibaba, Accenture Interactive and emerging innovators to share their vision for the future of travel.
The Innovation event underscores Marriott International in Asia Pacific’s commitment to collaborate with companies and industries, including China’s startup community with the goal of driving industry innovations and seeking solutions to elevate guests’ travel experience.
Through the collaboration with TechNode, Marriott International was acquainted with rising startups in China, and shortlisted 7 of them to further explore ideas and concepts around the future of travel. The 7 startups, mainly from IoT, AI, AR and other digital services, presented their vision of the future of elevated guest experiences in travel at the event.
“Innovation is at the core of Marriott International’s DNA. We have witnessed the rapid growth of innovation and technology in China and see a great opportunity to elevate the travel experience for our guests, especially our Chinese travelers. From the establishment of our joint venture with Alibaba, our collaboration with Didi and our enhanced Wechat Mini program for F+B, we have been evolving the customer service experience and leading the industry’s innovation. Stepping up ties with China startups further underscores our commitment,” highlighted Peggy Fang Roe, Chief Sales and Marketing Officer, Marriott International Asia Pacific.
Opening Remarks by Peggy Fang Roe, on Key Marriott International Innovation Highlights
Marriott International prides itself on a 92-year legacy of innovation that transformed a 9-seat root beer stand that evolved into today’s global enterprise. Fueled by an ambition to deliver seamless, personalized experiences to the ever-changing customer, Marriott International invests in innovation – from piloting IoT Guestroom labs, establishing a creative business model with Alibaba through setting up a joint venture and entering the home rental space with the recent launch of Homes and Villas by Marriott International.