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Radisson, Jin Jiang’s loyalty programs begin merging benefits

07/02/2019| 5:25:46 PM|

Fifty-three Radisson Hotel Group properties became bookable on WeHotel June 30, with more than 1,100 hotels to follow by year's end.

Since Jin Jiang International acquired a majority stake in Radisson Hotel Group last year, the latter’s loyalty program, Radisson Rewards, has been collaborating with the former’s booking platform WeHotel and loyalty program WeHotel Prime.

Fifty-three Radisson Hotel Group properties became bookable on WeHotel June 30, with more than 1,100 hotels to follow by year's end. Additionally, Radisson Rewards and WeHotel Prime are working together to offer localized in-hotel benefits to members of both programs.

Radisson Rewards members can receive localized WeHotel Prime benefits when staying at Radisson properties in China. This is on top of the Radisson Rewards points and qualifying nights they earn for staying at a Radisson hotel.

By going live on WeHotel, Radisson’s properties will receive increased exposure in China, access to the more than 148 million members of WeHotel’s loyalty programs, local language booking options and Chinese digital-payment support. WeHotel Prime members will be able to book Radisson properties through the WeHotel platform while also earning points and elite qualifying nights for all eligible stays. When staying outside of China, WeHotel Prime members will receive benefits provided by Radisson Rewards.

Of the 53 Radisson Hotel Group properties now on WeHotel, 18 are in China, with others located in Australia, Belgium, Canada, Denmark, Fiji, France, Germany, Indonesia, Italy, Kenya, Netherlands, Norway, Russia, South Africa, Sweden, Switzerland, Thailand, United Arab Emirates, the United Kingdom, the United States and Vietnam.

Jin Jiang International currently includes more than 8,500 hotels worldwide.

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TAGS: Radisson | Jin Jiang | loyalty program
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