As part of a strategic initiative, the Radisson Blu Hotel, Frankfurt in Germany has become the first property to be co-branded by Radisson Hotel Group and Jin Jiang International, which, together with Sino-Cee Fund, last year acquired the hotel chain.
Federico J. González Tejera, president/CEO of Radisson Hospitality AB and chairman of the Group’s global steering committee, said the move was “an important milestone” in advancing the company’s goals.
“We are keen on offering the leading hotel brands from Radisson Hotel Group to guests, owners and talent around the world…The co-branded hotels have a bright future, with the potential to extend to more than 30 properties across EMEA, including five Radisson Collection hotels in key destinations for Chinese travelers.”
Jin Jiang International Vice Chairman Chen Liming, noted, “Co-branded hotels are positioned to not only improve awareness of our Chinese and Radisson brands in EMEA and China, respectively, but also promote people-to-people exchanges between China and the rest of the world. We very much look forward to making the most of the available potential together.”
Frankfurt was selected for the initial co-branded hotel as the city has been the number-one destination within Germany for Chinese tourists.
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