Qatar Airways has signed a marketing partnership with Asia Pacific travel search engine Bezurk.com. (6/12/2007)
Under the agreement, Qatar Airways will promote its fares on Bezurk.com’s flights search engine and deals channel, and then direct consumers to book flights on www.qatarairways.com. Bezurk will access and display real-time Qatar Airways fares and availability throughout its network of Bezurk and partner branded websites.
Consumers selecting a Qatar Airways’ fare will be deep-linked into the Qatar Airways’ website, allowing the airline to maximise sales through its recently enhanced online booking engine.
“The strategic initiative will drive more bookings through Qatar Airways’ online distribution channel,” said Peter Pohlschmidt, Manager E-commerce Qatar Airways.
Recently, Bezurk.com had launched a new flight search product. According to the company, the new Bezurk flight search interface is designed to simplify the sifting process by allowing a user to apply multiple product filters to the results set in real-time and to see at a glance in the Best Fares Matrix the best three prices for each airline.