Pana, which began life in 2015 as a trip-planning service for consumers, has pivoted to offering corporate travel services and has raised $10 million in a Series A round to advance this effort.
Bessemer Venture Partners led the round. Techstars, Matchstick Ventures, and MergeLane also participated.
Founder and CEO Devon Tivona initially tried to build a subscription-based trip planner product for leisure travelers as a rival to TripIt, TripCase, and WorldMate — a set of trip-management apps that have mainly focused on business travelers.
Pana now uses a mix of human agents and automation to help business travelers at companies like Logitech, Quora, and Shopify book thousands of journeys a month. Pana helps leisure traveles collaboratively build shared itineraries in a unified trip plan, among other services.
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