With Spain aiming to attract one million Chinese tourists by 2020, it is essential to offer them the best travel options in an accessible and convenient way.
Amadeus’ new distribution agreement with Ctrip will allow around 90 million registered monthly active users globally of the Ctrip suite of brands easy access to tickets from Renfe, the national Spanish rail operator. Through this partnership, Ctrip customers from anywhere in the world will be able to book and pay for Spanish rail tickets in their own language and currency.
Rail routes will be available first across the Ctrip Group, which includes Ctrip.com and Qunar for Chinese customers and Trip.com for overseas customers. Following this launch, Ctrip plans to make Renfe’s offer available on mobile, through the new Ctrip application TrainPal. It will enable travelers to search for train fares on the go using its smart search engine, and will provide simplified bookings and secure payments, as well as discounted fares.
Antoine de Kerviler, Global Head Rail & Ground Travel at Amadeus said, “High speed rail is an accepted mode of transport for travelers from Ctrip’s home markets such as China, Japan, Taiwan or South Korea, with well-established rail networks where service and reliability are prioritized. Rail operators like Renfe that are quick to embrace technologies and adopt new commercial strategies to reach these travelers will benefit from higher growth than their competitors.”
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