Trip.com of Ctrip Group announced a new partnership with Rezdy, a SaaS company based in Australia aimed at connecting booking agencies to complementary tourist attraction businesses. Trip.com facilitates travel for APAC region customers and such partnership will allow Chinese travelers to gain access to around 80,000 new travel products across the world.
Through this partnership, Rezdy aims to raise brand awareness and gain greater presence in China and Asia whilst helping to accelerate Ctrip Group’s pace of development in the overseas market. Ctrip Group and Trip.com will be able to utilize Rezdy’s live-inventory management platform which maximizes access to markets around the world. Rezdy will accelerate the company’s pace of development in the overseas market helping to make international travel a more enjoyable and accessible experience.
The partnership allows thousands of existing travel operators including leading tours, activities and attractions from more than 100 countries on Rezdy’s platform to connect with Trip.com’s and Ctrip Group’s customer base. Developing the overseas travel market is an important step for Ctrip’s internationalization strategy and this new acquisition channel and form of customer engagement offers to benefit all stakeholders in the travel industry.
“We’re extremely excited to partner with Ctrip Group and Trip.com. We’re able to further expand our customers distribution network beyond our already world-class reach in markets previously considered impossible for them to access effectively. The best part is we can enable our customers to enjoy incremental revenue through this new channel. This type of partnership remains why retaining independence is key in this space. ” said Chris Atkin, Chief Executive Officer, Rezdy.
Lynn Qiu, Trip.com Vice President of Product said, “Trip.com’s Things To Do (TTD) is one of the largest online platform connecting travelers with activities that they wish to do at their chosen destination. With a large inventory of products and services at competitive prices, our collaboration aims to make travel a one-stop seamless experience for all.