Priceline has partnered with Forter to help protect against online fraudsters. Forter uses proprietary technology utilizing machine learning to detect suspicious activity.
The company's solution helps identify "in milliseconds" whether a transaction is legitimate.
"Many fraudsters specifically target OTAs because no shipping address is required to buy digital goods and last-minute purchases are common in the travel industry; this can be incredibly lucrative when the proper safeguards aren't in place" Forter co-founder and CEO Michael Reitblat said in a statement. "We help clients like Priceline reduce chargebacks and bolster revenue by decreasing decline rates and creating a frictionless experience for customers."
"Fraud prevention is a top concern in the online travel sector, which is why we chose to partner with Forter to ensure that our customers enjoy a safe and smooth experience when booking travel on Priceline," said Eric Lorenz, VP of Finance Operations, Priceline.
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