Priceline partners with Forter in fraud prevention tactics
Forter uses proprietary technology utilizing machine learning to detect suspicious activity.
Priceline has partnered with Forter to help protect against online fraudsters. Forter uses proprietary technology utilizing machine learning to detect suspicious activity.
The company's solution helps identify "in milliseconds" whether a transaction is legitimate.
"Many fraudsters specifically target OTAs because no shipping address is required to buy digital goods and last-minute purchases are common in the travel industry; this can be incredibly lucrative when the proper safeguards aren't in place" Forter co-founder and CEO Michael Reitblat said in a statement. "We help clients like Priceline reduce chargebacks and bolster revenue by decreasing decline rates and creating a frictionless experience for customers."
"Fraud prevention is a top concern in the online travel sector, which is why we chose to partner with Forter to ensure that our customers enjoy a safe and smooth experience when booking travel on Priceline," said Eric Lorenz, VP of Finance Operations, Priceline.
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