Delta Air Lines is to tap the expertise of “Delta flight attendants and employees to offer travel tips, fun facts and hidden secrets”. (6/4/2007)
The new initiative, SiteSeer Travelcast, is being termed as “a unique series of complimentary downloadable mini travel shows”.
Individuals can download the new SiteSeer Travelcast videos, the first ever custom created travel podcast series from an airline, that feature Boston, Brussels, Los Angeles, Mumbai, New York, Orlando and Seoul, at www.delta.com/siteseer.
“With an average of nearly 20 years of experience, Delta employees -- composed primarily of flight attendants -- double as personal guides who share their expertise and experience through entertaining and insightful virtual tours that offer undiscovered, eccentric and, even, money-saving information about each city,” stated the airline.
“SiteSeer Travelcast is a perfect example of how the `new Delta’ is dedicated to rethinking every moment of the travel experience, including the itinerary for the destination itself,” said Tim Mapes, Delta’s VP - Marketing. “Through a simple online trip, travelers can quickly know more from the people who go more by obtaining helpful, unique and moneysaving tips from Delta´s travel professionals.”
Last month, Delta’s Managing Director Worldwide Marketing Communications Mark Krolick had told EyeforTravel.com’s Ritesh Gupta: “2007 will be about our customer engagement model. This will include doing some of the traditional direct and mass marketing programs -- just doing them better than before. But it will also include us trying some new things -- some fun things.”
Delta Air Lines firmly believes that some of the Web 2.0 trends will play a role in its future interactive marketing strategy.
Such belief is critical considering the evolving role of online medium in strengthening airline’s CRM initiatives. For example, via airline website, consumers can save frequent or favorite trips to book quickly, plus they can store credit card information securely for easy payments etc.
Providing his viewpoint on the same, Krolick had said, “That is table stakes in today’s environment. The questions Delta is asking is how to utilise the emerging web technologies and trends to stay relevant and continue to reach more and more of our target audience. We firmly believe that some of the Web 2.0 trends will play a role in our future interactive marketing strategy.”