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Ryanair closes key part of its "Amazon Of Travel" strategy

01/15/2019| 11:15:57 AM| 中文

It is unclear as yet when precisely the service was taken down but the closure brings an end to what was considered by the airline as a major strand to its retailing strategy.

Ryanair Holidays, the packaging service from the European low-cost carrier, has been closed after just two years in service.

Ryanair says it is no longer possible to book a package trip with Ryanair Holidays as it is discontinuing the service.

"All previous bookings are unaffected and will be fulfilled as planned," a statement says on the homepage for Ryanair Holidays.

The launch of Ryanair Holidays came in late-2016 and was positioned by the carrier as a significant step "on our journey to becoming the Amazon of air travel."

It closely followed the relaunch of airline's accommodation-only service, Ryanair Rooms, which started up again in October of the same year through Expedia Group-owned Hotels.com and Hotelopia, the consumer-facing wing of Hotelbeds.

However, Ryanair Holidays was beset with problems from the outset. 

The service was taken taken offline at end of January 2017, just a month after its launch, due to what the airline claimed was "illegal screenscraping and mis-selling" of flights by the company powering it, LogiTravel.

The European low-cost carrier then enlisted the help (through an existing partner World2Meet) of German package travel specialist HLX Touristik to run the service on its behalf through a white label.

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TAGS: Ryanair Holidays | Ryanair | travel retail
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