The booking of winter camps overseas during the upcoming vacation next year on Ctrip, China's largest online travel agency, has risen by 80% from last year, and some products have nearly sold out. The per capita spending on a study tour stood at 21,000 yuan ($3,040), according to Ctrip.
In 2017, 860,000 of Chinese students joined overseas study tours, and the number is expected to exceed 1 million in 2018. By 2020, the market scale of overseas study tours is expected to reach 40 billion yuan, according to the figures of the Ministry of Education and Chinabaogao.com.
The United States, Australia, New Zealand and Singapore were the top destinations for teenagers keen on overseas study tours and most of them were keen to take language classes, to improve their English, as part of these programs.
Several countries are offering unique and specific programs to welcome Chinese children who come on study tours. Switzerland and northern Europe have launched programs that are related to ice and snow sports and culture.
Countries such as Australia, New Zealand, Thailand and Indonesia have established a series of events, including ecological classes, outdoor adventures, and ranch life experiences.
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