Travel community TripAdvisor has entered the French and German travel markets, launching www.tripadvisor.fr and www.tripadvisor.de localised sites. (5/29/2007)
The sites feature localised travel information and local-language reviews and forum postings, in addition to TripAdvisor’s more than five million reviews and opinions from travelers worldwide.
“TripAdvisor.de and .fr mark a major milestone in our global deployment,” said Marc Charron, Managing Director, TripAdvisor Europe.
“Travel is a global pastime and TripAdvisor represents the views, opinions and interests of travelers around the world, and we recognise that there are also important differences between nationalities. Travel planning and sharing information is one of the top uses of the web in both France and Germany and this initiative will provide those travelers with both unparalleled global access and a local focus,” he said.
More than half of TripAdvisor’s 20 million monthly visitors are from outside the US and one-third are from Europe. Approximately two million travelers from France and Germany already visit tripadvisor.com monthly.
Key features available on the two sites are Hotel Reviews, Hotel Popularity Index (described as the first index of its kind to dynamically rank hotels worldwide based on the popularity of a given hotel, as measured by both the quantity and quality of content written about the hotel on TripAdvisor and across the web), Advanced Hotel Selection Tool (view a destination’s most popular hotels by price, neighborhood and star class) and Check Rates (a unique tool that, with one click, checks hotel pricing and availability across multiple vendor commerce sites).
Other features include Candid Traveler Photos and Forums (for up-to-the minute advice from real travelers, TripAdvisor forums cover 24,000 destinations worldwide).