Google testing a new hotel search experience on desktop
The new default page view is a hotel overview with hotel information such as hotel amenities, a guest review summary, location summary, competitive rates, room types, and even similar hotels (in case the one selected doesn’t suit the user’s preferences).
Google has always done its part to stay innovative and make sure its products set the bar. So, it’s no surprise that Google is currently testing a new look to its hotel search engine. With the user in mind, this new desktop experience is as user-friendly as ever, with a cleaner and enhanced modern look as well as newly updated features.
Many of the features between the current experience and this new test experience are consistent but presented in a more user-friendly manner. As seen below, the current layout can be overwhelming to users with multiple options to choose from in New York City. Whereas the image above shows the new test version of the desktop experience which highlights prices and available offers.
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