Home > Online > HYP3R happy as it raises $17M to expand geofencing tech

HYP3R happy as it raises $17M to expand geofencing tech

09/18/2018| 3:24:28 PM| 中文

The system works by geofencing around a location for a brand, allowing them to see what individuals are doing in social media through their "signals" but also serve them relevant marketing content.

A string of investors have handed HYP3R a $17 million war chest by way of a Series A investment in the company.

Travel investment specialist Thayer Ventuyres, Silicon Valley Bank, Rokk3r Fuel and Structure Capital have backed the location-based marketing platform.

The total amount of money raised by the three-year-old company has now reached $23.8 million. It raised a seed round of $6 million in 2016.

HYP3R started out with a mission to provide its technology to travel, retail, fitness and entertainment brands - but has since stated its focus will be on the first two sectors.

The system works by geofencing around a location for a brand, allowing them to see what individuals are doing in social media through their "signals" but also serve them relevant marketing content.

It claims to have genfenced around 300,000 hotel properties around the world so far.

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TAGS: HYP3R | Travel marketing
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