Big Bus Tours, operator of open-top sightseeing tours announced the acquisition of the Singapore DUCK & HiPPO tour company group. As a result of the acquisition, completed yesterday, Singapore will join the Big Bus Tours global portfolio as the global sightseeing company's 21 st city.
This acquisition marks the continued growth of Big Bus Tours around the world. Following the launch of Big Bus Tours Dublin last month and the launch of Big Bus Tours Los Angeles this autumn, the Singapore acquisition of the Duck & HiPPO group will see Big Bus Tour further expand into South East Asia.
The official launch of Big Bus Tours in Singapore, which took place 3rd September 2018, will see the continued operations of the seven sub brands that were previously owned by the DUCK & HiPPO group, this time under the new Big Bus Tours ownership. These include Original Tour, HiPPO Bus, Singapore 7 Sightseeing, Singapore Trolley, City Sightseeing and SIA Hop On.
DUCK & HiPPO group has had an illustrious history in the last 16 years. Founded in Singapore by Heng in 2002, the company's humble beginnings started with 2 amphibious DUCKs and 10 staff. Today, it has grown to a 120-staff operation with a fleet of 50 assorted vehicles.
With its tourism hub at Suntec City, DUCK & HiPPO's key partners include STB, SIA, JTB, Klook, Ctrip, Viator, Expedia and all key attractions in Singapore. To date, the group has handled more than 650,000 passengers a year in Singapore and is today a market leader in the tourism segment.
Customers will enjoy technology advancements implemented by Big Bus Tours over recent years, including digital content, free Wi-Fi, Real-Time Bus Tracking and the ability for customers to locate their nearest stop through the Mobile App.
2017 - Ctrip signed a strategic cooperation agreement with Big Bus Tours on November 22 to explore ground transportation at destinations. The partnership with Big Bus Tours, a global operator of hop-on hop-off sightseeing tours based in London, will involve direct system connection, creative marketing, product diversification and other aspects.
In 2016, Big Bus Tours snapped up the creator of the Go City Card, Smart Destinations, in a bid to grab a “larger piece of the global leisure marketplace”.
Terms of the acquisition have not been disclosed, although it is understood to be in the region of $50 million.
Theme parks giant Merlin Entertainments is eyeing a potential takeover of Big Bus Tours after buying a 15pc stake in the hop-on, hop-off sightseeing business for £24.6m.