American Airlines has shared plans to offer customers a new, faster and easier way to purchase travel on its site AA.com, that will provide a more customer-centric online travel booking experience. (5/22/2007)
In addition, American Airlines Vacations, a division of American Airlines, revealed it is making enhancements to AAVacations.com. Customers will begin seeing changes this summer, with additional enhancements coming in following months.
The enhancements to AA.com, which has, on average, more than 1.2 million unique visitors per day, were developed using extensive customer input and include user-friendly features that provide expanded options to plan and purchase travel. Currently, customers can search either by price or by schedule. These new features will take their travel purchase experience to a new level by soon offering a third option: to see flight choices in a convenient display which shows price and schedule combinations, stated the company.
“The new shopping and ticket purchase functionality on AA.com will empower customers to evaluate their flight options by providing a convenient display of schedule, price and levels of service combinations. When customers search for flights, a new results display will return a range of schedule and price possibilities for the departure and return portions of a roundtrip, which can be checked independently. This new display will enable customers to see how their trip choices impact the price, and will offer customers more control to customize their travel plans according to individual priorities,” added the company.
Bella Goren, American’´s Senior Vice President -- Customer Relationship Marketing and Reservations said, the combined price and schedule display will make booking travel on AA.com even easier, smoother and more streamlined.
The new display will allow travelers to sort results by expanded criteria including price, number of stops and departure and arrival times, and will provide easy access to flight detail information. A click will enlarge a selection and provide additional flight details including travel time, seat maps, AAdvantage miles, aircraft type and meal availability.
About AAVacations.com, the airline stated that the new site will use technology that enhances the shopping experience by allowing customers to easily choose among individual vacation elements to design unique, customised trips that fit their needs and budgets.
“These changes represent American’s strategic investment in services and products that make solid business sense while improving the overall customer experience. Enhancements to AA.com, American’s largest distribution channel, underscore the company’s commitment to lower costs to compete, building a financial foundation for the future and giving customers what they value -- key tenets of American’s Turnaround Plan,” stated the airline.