The report released by Lvmama.com, a Shanghai-based online travel agency, said the number of Chinese tourists who booked rural packages in July and August jumped by 50% year on year.
Visits to rural areas are more frequent, the agency said, with the number of travelers who have taken more than three rural visits is growing, it said.
Big cities such as Shanghai, Beijing, Guangzhou, Nanjing, Wuhan, Chongqing, and Suzhou are the most popular destinations in China for tourists. About 70% of domestic travelers choose destinations close to their hometowns or cities where they live.
Data from the China Tourism Academy shows the Chinese rural tourism market recorded 1.4 trillion yuan in sales and 2.5 billion visitors in 2017. The market is expected to continue expanding this year, said Li Qiuyan, public relations chief of Lvmama,
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