Chinese travel services and social networking platform Mafengwo has teamed up with Australia's tourism authority to help attract more Chinese tourists.
Tourism Australia will improve its tourism information and products on Mafengwo's mobile app and leverage the online travel community's abundant data to offer customized tourist services for users, especially individual travelers, according to an MOU on the strategic partnership signed Tuesday.
China is Australia's largest source of inbound tourists, with over 1.4 million Chinese travelers visiting the country from May 2017 to May 2018, according to Andrew Hogg, general manager of the North Asia region with Tourism Australia.
Last year, about 106,000 Chinese business travelers visited Australia, spending A$591 million (USD 438.8 million).
Australia aims for its tourism sector to generate A$115 billion by 2020, and China is considered the most important market to help achieve this target. Chinese tourists' contribution to Australian tourism revenue is expected to rise from A$5.4 billion now to 13 billion by 2020.
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