The Daily Mail has launched TravelMail, the newspaper’s new website devoted entirely to consumer travel. (5/16/2007)
TravelMail will provide consumers “with a picture-led, inspiring travel website that focuses strongly on user-generated content.” A release shared that for the first time, a newspaper travel website will feature user-generated video content, allowing users to share travel experiences through video, photos and stories.
A simple but powerful search tool will find an extensive archive of articles, travel features, destination guides and blogs, and will give readers the opportunity to easily access both archived and new articles from the Daily Mail and The Mail on Sunday’s leading travel writers. Exclusive online content will include newly commissioned destination guides, weekly travel blogs, breaking news and consumer stories. Content is enhanced with videos, photos, and maps.
According to the company, the vivid design and accessible content allows the Daily Mail to build on the success of its consumer-focused travel pages, to build a multi-platform travel offering.
Travelmail will also provide, in association with both Teletext and Lastminute.com, a booking service for holidays, DIY packages, flights, hotels, car hire and Eurostar.
Guy Zitter, Managing Director, Daily Mail, said Travel Mail combines the editorial expertise of the Mail titles with the excitement of an interactive online environment for the readers.
Andrew Say, Classified Advertisement Director, said, “The readers of the Daily Mail and The Mail on Sunday take more holidays and spend more on holidays, both in the UK and abroad than the readers of any other national Newspapers. This is why our titles are the essential element of successful schedules and why greater access to this hugely responsive audience through TravelMail will be of such importance to travel advertisers.”
TravelMail will offer a range of commercial opportunities, exclusively to cross-media advertisers, including highly targeted and therefore more response focused contextual advertising.