In launching PerfectStay, Raphael Zier, Laurent Curutchet, Stéphane Libre and Ludovic Bailly, have created a new player in travel distribution within just a few months. Just launched, the founders have raised €15 million from Partech and Felix Capital to quickly advance their international ambitions with priority placed on the European markets, especially UK and Germany. It will also serve to quickly strengthen the technological and human resources to offer an ever more innovative service to its customers.
The Paris-based travel startup has already achieved a turnover of €13.4 million in 2017, its first commercial year. This turnover has already been doubled by the end of May 2018 and the founders expect a growth of at least 500% this year. This performance is driven by a unique distribution model, designed and deployed by PerfectStay. It uses an internally developed technology that is innovative, powerful, fast and totally optimised for mobile. It allows major brands to offer their customers an exclusive high-quality travel offer.
In 2016, the founders of PerfectStay, who have evolved as the heads of major digital or tourism accounts (Publicis, Lastminute, Karavel-Promovacances, Ecotour), decided to use their expertise to create an innovative solution for major brands, notably e-commerce, air transport and media, to enable them to offer their customers quality travel at great prices, including flight and hotel.
PerfectStay’s scheme is based on creating an exclusive BtoBtoC offer for each partner, unlike white label devices that offer identical products for all players. The travel offer is thus specific to each brand and takes into account the expectations of its customers, allowing it to generate up to 20 times more sales than with a traditional model.
The PerfectStay teams, already consisting of 80 employees (plan: 200 by 2019), fully incorporate website and mobile development, selection of products, activation of marketing levers and customer relationship management. The company offers a turnkey solution and allows its partners to rapidly deploy a unique and attractive travel offer. Major brands such as Air France, Vente Privée, Emirates and Corsair have seen its value and already trust it.
The technology deployed and designed by PerfectStay meets the expectations of customers who now use their smartphones to book their holidays. This platform, fast, fluid and designed for mobile navigation, is one of the most efficient in Europe. It makes it possible to offer flexible travel offers with a very wide choice of departure cities and lengths of stay.
Philippe Collombel, Managing Partner at Partech, stated: “PerfectStay’s founding team is a rare combination of great expertise in their field and perfectly complementary skills. They have approached the lucrative travel package market from a new angle, that of B2B, which has allowed them to overcome the high acquisition costs of the sector. What convinced us is this excellent team, an innovative business model and the value proposition.”
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