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ITB China's Hub focuses: Sports travel, revenue management, destination and more

05/08/2018| 10:33:00 AM| 中文

Strong focus on sports tourism – HSMAI sessions to take place on Education & Job Day

The sessions taking place in the Presentation Hub run parallel to ITB China Conference, taking place 16 to 18 May in Shanghai, and will address current issues relating to the travel industry, such as animal friendly tourism, Revenue Management for hotels or sports tourism. 

With six dedicated sessions devoted to sports tourism, the segment will be of special importance on the second day of ITB China Conference this year. Co-hosted by TravelDaily China the Presentation Hub features experts both from China and abroad to share their ideas and knowledge on market hotspots in the industry. Destinations, organisations and travel service providers will find all the information they need.

16 May 2018 (Day 1)

14:00 – 14.20

Opening Keynote: “The art and science of destination marketing”

Jenna Qian, CEO of Destination Marketing, Ctrip

14:20 - 14:35

Keynote: “Meet Millennials on Animal-Friendly Tourism”

Speaker: Mr. Feng Yu, Vice President - CTR Market Research Co., Ltd.

14:35 – 15:00

Panel: “How to understand the values and opportunities of Animal-Friendly Tourism in the context of demand transformation?”

Moderated by: Mr. Yu Zheng, Wildlife Campaign Manager, World Animal Protection


Zhonghua Zhao, China Country Director, World Animal Protection

Chunquan Zhu, China Representative, IUCN

Mu Ge, Assistan President, CAISSA Touristic

Yi Lin, Head of Oversea Business Department, Qyer

15:00 - 15:20

“Shared vacation based on the tourism real estate”

Speaker: Mr. Hai Zhuang, CEO - vashare.com

15:20 – 15:40

“Survival of the fittest, The New Ecosystem in The European Travel Retail Industry”    

Speaker: Sandra Servos, Operating Director, TRAVEL EASY

16:00 - 16:20

Keynote: “Pan Pacific Hotels Group is Poised for Continued Growth“

Speaker: Ms. Cinn Tan, Chief Sales and Marketing Officer - Pan Pacific Hotels Group (PPHG)

16:20 - 16:40

Keynote: “The Global Economic Impact & Strategic Opportunity for Travel & Tourism”

Speaker: Mr. Nigel David, Executive Director APAC & MEA, WTTC

16:40 – 17:00

“Social CRM, let mobile social support marketing innovation”

Speaker: Mr. Hanson Wu, Business Development Director of Webpower

17 May 2018 (Day 2): 

09:45 - 10:15

Keynote: “Why Sports Tourism Becomes a Hot Topic?”

Speaker: Professor Hai Li Dean, School of Sport Leisure, Recreation and Arts, From Shanghai University of Sport

10:15 - 10:30

Case Study: “How does Switzerland Develop Sports Tourism Business in China?”

Speaker: Mr. Simon Bosshart, Director, Switzerland Tourism in China

10:30 - 11:10

Panel: “Outdoor Clubs, New Partners of Destination”


Mr. ZeWei Wu, COO, PDROAD Travel

Mr. YongFeng Xing, General Manager, Quyou Travel

Mr. David Wu, Director, Greater China, Visit Finland

Mr. David Cheng, Founder, Benchmark Adventure

Mr. Zhengyuan Zhu, Principal, Outdoor Juniu College

11:10 - 11:25

Case Study: “How sports stars to boost the tourism destinations via integrated marketing?”

Speaker: Mr. Xuan Zhao, Marketing Director, Bat Four Sports

11:25 - 11:40

Case Study: “How do We Serve the Ski Tourists from China?”

Speaker: Mr. Louis Liu, Founder, SNOWHERO Ski Club

11:40 - 12:20

Panel: “The Sports Tourism Business in China”


Mr. Smite Lee, Founder, Yoza Sports

Mr. Lee Shea, CEO, Ameriasia Sports Travel

Mr. JianHua Huang, Director, Product Development and Channel Cooperation Center of Utour Travel

Mr. Oliver Wang, Founder & CEO, Sunhills Consultancy

Mr. Ralf Ostendorf, Director Market Management, Visit Berlin

14:00 - 14:20

Keynote: “Diversified Business Trip Mode Solutions”

Speaker: Ms. Greece Guo, General Manager, ZhongHang E-GO

14:40 – 15:00

“How to Train and Make Standards for Professional Travel Planners”

Speaker: Ms. Gemma Li, Director of Education Department - Lushu Technology Co., Ltd.

15:00- 15:20

Keynote: “Colourful Tunisia”

Speaker: Ms. Amandine Wu, PR Manager – TNTO

15:20 - 15:40

Keynote: “Virtual Credit Card Payment Case Study”

Speaker: Mr. Daniel Yao, Strategic Sales Asia - WEX Inc.

15:40- 17:00

“CTW Chinese Tourist Welcome Award”

Speaker: Prof. Dr. Wolfgang Georg Arlt, Director - COTRI

18 May 2018 (Day 3): 

10:00 - 10:10

Welcome Keynote

Speaker: Ms. Huilian Duan, Vice President Sales & Marketing, APAC, Maritim Hotels, & Head of HSMAI Greater China

10:10 - 10:30

Keynote: “China Hotel Market Overview”

Speaker: Ms. Christine Liu, Country Manager, China – STR

10:30 - 10:40

Keynote: “Next Generation of Revenue Management”

Speaker: Mr. Charles Wang, Assistant Vice President, China, IDeaS

10:40 - 11:10

Panel: “Distribution in the Hotel Industry”

Moderated by: Ms. Christine Liu, Country Manager, China - STR


Mr. Joep van Meerwijk, Director of Revenue & Distribution Greater China

Mr. Arnold Ge, Director of Key Account, JointWisdom

Ms. Carolyn Pan, Director, Marketing, Greater China - Wyndham Hotel Group

Mr. Will Shao, Director, Distribution Strategy Greater China - IHG

Mr. David He, VP, GM of China Business Department – DerbySoft

11:10 - 11:20

Keynote: “Introduction to HSMAI Academy and the Certificate in Revenue Management (Hospitality)”

Speaker: Mr. Ray Wang, Deputy General Manager - Alibaba Fliggy-Hotel Business

11:20 - 12:00

“Forecasting Rooms” Training Workshop

Speakers: Ms. Tracy Dong, Lead Advisor – IdeaS and Ms. Jackie Douglas, President - HSMAI Asia Pacific

Full details of the Presentation Hub program

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