32% theme park visitors will double spend with updated technology
Chinese respondents were the most likely to spend more, with 40% saying they would double expenditure, compared with 29% in Japan and 28% in Malaysia.
Almost a third of Asian theme park visitors (32%) will double their spending if they can use more innovative technologies, 35% will spend double on food and drink if they can use a smartphone app for advance ordering, while 31% will double expenditure if a restaurant allows them to use a self-scan app or self-service kiosk.
Meanwhile 31% will spend twice as much if a park makes their visits easier by offering virtual reality guides and experiences, or has artificial intelligence-powered (AI) recognition systems.
The figures are part of the Omnico Theme Park ROI Barometer, surveying 1,973 consumers from China, Malaysia and Japan who have visited a park within the last two years, along with 1,360 for the US and UK. They show that consumers expect technology to support their interactions in theme parks and resorts, just as it does in their daily lives.
Overall, the Theme Park ROI Barometer revealed that implementation of technologies that please today's tech-savvy customers will deliver tangible results to theme park operators.
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