Asia Pacific travel search engine Bezurk.com has signed a marketing alliance with Carlson Hotels Worldwide. (5/9/2007)
The deal will result in real-time rates and availability for all Carlson Hotels properties worldwide to their Asia Pacific-based audience. Carlson operates more than 940 hotels in 71 countries.
The programme will drive customers directly into the five Carlson Hotels websites to book their hotels.
“During the past two years we have made significant investments in our direct online capabilities. This has been complemented with a comprehensive redesign of our hotel branded websites providing more relevant and enriched content combined with even speedier booking capabilities” said Frank Trampert, Vice President of Distribution Services and IT, Carlson Hotels Worldwide.
“Bezurk’s leadership team clearly understands what hotels and travelers look for when booking travel. Their approach to travel search is clever and supplier friendly, which is a great fit with our strategy of increased direct bookings to our websites, reaching a highly qualified customer base motivated to book online,” Trampert added.
Bezurk Founder and Chief Marketing Officer Craig Hewett said, “Carlson’s world renowned hotel brands cater to both luxury and mid-scale travellers and will significantly enrich the range of real-time hotel properties searchable using Bezurk.com”