AccorHotels predicts 7 noteworthy hospitality trends for 2018
With local services, mobile payment, smart room, chatbot...AccorHotels has deeply looked at strategies and taken actions in respect to personalized lodging experience.
Last year, AccorHotels launched AccorLocal, an application allowing residents who live near an Accor property to access the services of local artisans and companies. In its basic form, it allows hoteliers the ability to promote their hospitality services to non-guests.
2018 will hopefully be a year for smoother mobile payment. AccorHotels is looking to be out on the lead on this.
Austere and rigid no longer are hallmarks of a luxury hotel experience. There has been a palpable shift in the meaning and promise of a luxury hotel, and one of those traits, as AccorHotels correctly points out, is laid-back living.
A wide swath of travelers today want to draw meaning out of their travels, while leaving a dollop of a footprint. They also want the hotels they stay at to engage in sustainable operations, since the environment to many a world traveler is sacrosanct.
In today's hospitality landscape, hotels want to know as much about their guests as they can so they can better customize an experience through amenities and services.
Last February, AccorHotels' Mercure brand launched a BOT, an up-to-the-minute instant messaging solution for Facebook and Messenger.
Back in November, AccorHotels revealed that it's testing a smart or connected room, relying on things like voice activation and the Internet of Things to enhance the in-room guest experience.
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