OTA group Lastminute.com buys vacation booking site Weg.de for $14.2 million
ProSiebenSat.1 bought Weg.de in late 2013 with the aim of integrating travel retail with its existing TV ventures. The sales of Etraveli and now Comvel indicate this wasn’t a success.
The deal for Comvel GmBH, which operates Weg.de, Ferien.de and a number of other travel portals, will see the Swiss LastMinute.com Group expand its operations in central Europe with its German revenue expected to increase from $20.2 million (€17 million) to $43.9 million (€37 million) next year.
It also continues Lastminute.com’s move away from a reliance on low-margin flight bookings. Weg.de’s main focus (80 percent) is selling package holidays, which is a much more lucrative line of business.
Fabio Cannavale, CEO of Lastminute.com Group, said: “Comvel GmbH with its brand Weg.de is a perfect complement to our business model and represents a further step ahead in the accomplishment of our strategy of becoming the reference player in the European packaged holidays arena.”
The sale is another travel-related disposal for media company ProSiebenSat.1. Earlier this year, it sold Etraveli, the Nordic online travel site, to private equity firm CVC Capital Partners for $565 million.
ProSiebenSat.1 bought Comvel GmbH, via its subsidiary Seven Ventures, in late 2013 with the aim of integrating travel retail with its existing TV ventures.
The sales of Etraveli and now Comvel indicate this wasn’t a success.
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