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FITs drive Chinese outbound traveller growth in 2017

11/22/2017| 9:41:11 AM|

Free independent travellers (FITs) have been revealed as being responsible for almost all growth in Chinese outbound tourist numbers in 2017, according to a China Outbound Travel Pulse series.

The Chinese outbound travel market is currently composed of approximately 40% fully-FIT travellers, 40% modular “semi-FIT” travellers (who choose to book small parts of their trip in small “modular” packages) and the remaining 20% of the market being made up of package tourists.

While group travel will continue to remain a feature of the Chinese outbound travel market as increasing numbers of lower-tier city residents take their first overseas trips, growth in package tours is stagnating or even decreasing in numerous destinations.

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TAGS: outbound tourism | Chinese tourists
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