The Chinese outbound travel market is currently composed of approximately 40% fully-FIT travellers, 40% modular “semi-FIT” travellers (who choose to book small parts of their trip in small “modular” packages) and the remaining 20% of the market being made up of package tourists.

While group travel will continue to remain a feature of the Chinese outbound travel market as increasing numbers of lower-tier city residents take their first overseas trips, growth in package tours is stagnating or even decreasing in numerous destinations.

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