FITs drive Chinese outbound traveller growth in 2017
Free independent travellers (FITs) have been revealed as being responsible for almost all growth in Chinese outbound tourist numbers in 2017, according to a China Outbound Travel Pulse series.
The Chinese outbound travel market is currently composed of approximately 40% fully-FIT travellers, 40% modular “semi-FIT” travellers (who choose to book small parts of their trip in small “modular” packages) and the remaining 20% of the market being made up of package tourists.
While group travel will continue to remain a feature of the Chinese outbound travel market as increasing numbers of lower-tier city residents take their first overseas trips, growth in package tours is stagnating or even decreasing in numerous destinations.
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