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How airlines speed up their adoption of new technology?

11/12/2017| 10:53:51 PM| 中文

Digital innovation has been outpacing the rate of change in aviation for a while, putting airlines at a disadvantage to other companies, even in the travel sector.

Digital innovation has been outpacing the rate of change in aviation for a while, putting airlines at a disadvantage to other companies, even in the travel sector.

IATA’s push for NDC, OneOrder and other digital innovations including hackathons, initially developed with tnooz, and the newly announced NEXTT program are intended to help airlines close the gap.

But can they speed up the rate of adoption and deployment of new technology in time?

One of the points raised during IATA WPS was whether airlines and even some of the technology providers are setting themselves up to fail by working with a project timeline mindset.

Douglas Gaccione, executive vice president, global growth and marketing at Switchfly says he sees some regions embracing change more readily than others, with a few willing to take risks on new digital technologies and others following quickly thereafter once the concept has proven successful.

He suggests airlines might want to think more in terms of the problems technology solves than merely considering what it takes to implement new systems.

However, Gaccione did empathize with airlines and established aviation technology companies in having to adapt legacy systems.

Jim Davidson, president and CEO of Farelogix believes that there have been advances, crediting IATA for getting companies thinking of ways technology can solve problems.

He worries that airlines should ensure they have capitalized on the business applications of each initiative before getting distracted by the next.

Susan Doniz, CIO of Qantas, who came to the airline industry as an outsider, also shares her views on how airlines compare to other industries in deployment of their technology initiatives.

What she says is aligned both with the views of Gaccione and Davidson, striking a balance that pinpoints what matters most for airlines as they advance in the race for optimized IT.

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TAGS: air technology | IATA
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