Sprice.com, a search engine for airfares and hotel rates, has forayed into Asia. (4/25/2007)
Sprice is a product of Travel Meta Search Pte. Ltd. (TMS), a Singapore registered company. TMS was formed in June 2006 as the result of a merger between Fare.Net of Singapore and Coelis of France.
After establishing its presence in Europe in the past few months, Sprice is now being unveiled in Asian markets. Localised websites are available via Sprice.com.sg (serving Singapore, Malaysia, Thailand and Hong Kong) and Sprice.co.in (India).
In 2007, 2007 TMS is planning further launches in Europe and the Asia-Pacific region, including key markets like Australia, the United Kingdom and Germany, part of its strategy to provide a truly global travel search platform. Apart from the current search engine for airfares and hotels rates, search capability for other travel products such as car rentals, tours and travel packages is also being developed.
The company stated that unlike most other travel sites in Asia, Sprice displays not only fare information, but also taxes, surcharges, and all-inclusive prices, all in a single screen. After finding the most suitable travel offer, the traveller can access the relevant vendor website with a single click to make a booking. This efficient and convenient comparison shopping service is offered to travellers free of charge.
“Never before have travellers had such easy access to so many different travel offers,” said Rudi Weissmann, who leads the operation of Sprice in Asia-Pacific.
“We have the capacity to search millions of airfares and hotel rates. With so much choice available, and with the detailed information on taxes and surcharges we offer, travellers can compare and select the best deals whenever they choose,” he said.
The company added that Sprice stands out from any other travel search platform through its truly international approach. No other travel search company is so strongly rooted in two continents, and dedicates itself to so many different geographical markets, it stated.
“Online marketing in the travel industry has seen a steady increase over the past few years,” said Sandor Bakalis, who is in charge of sales and marketing for Sprice in Asia-Pacific. “With Sprice’s travel search engine, online travel is entering a new phase and, for travel companies, every few cents invested brings back dollars worth of profit.”
In August 2006, TMS received a US$10.2 million first round of venture capital funding from Sofinnova Partners of France and Walden International, the venture capital firm headquartered in San Francisco with a strong presence throughout Asia.
TMS operates in Europe through its office in Strasbourg, France, while the head office in Singapore serves the markets in Asia-Pacific.